District Visual Manager-Houston, TX & Tennessee

A’GACI | Houston, TX

2018

• Designed customer-focused experiences and managed the creative execution of visual merchandising direction by providing insight and guidance while cultivating craft and innovation within a district of 9 stores.

• Inspired and developed market leaders by customizing training programs to accommodate the individual needs of each store while fostering a culture of continuous growth and evolution.

• Contributed to the conception of seasonal directives during corporate floor sets, requiring knowledge of the latest trends and an appreciation of design, composition, and aesthetics to influence the creative voice and visual direction of the brand.

   

Regional Visual Merchandise Coordinator-Midwest

BCBG Max Azria | Chicago, IL

2016

• Executed customer-focused design strategies to create compelling stories and ensure brand consistency across 89 stores in the Midwest region.

• Utilized interpersonal communication skills to manage effective cross-functional relationships throughout the market to support and advocate for visual merchandising initiatives based on user-centered design best practices.

• Increased profit by conducting user research, brand audits, competitive analyses, staying aware of industry trends, and developing creative merchandising solutions to drive sales and margin.

Visual Merchandiser & Stylist

Forever 21 | Austin, TX & Dallas, TX

2009-2011 & 2012-2015

• Crafted impactful experiences by understanding customer needs, behaviors, and motivations with innovative spatial designs (merchandise placements, seasonal floor plans, window displays, and art installations).

• Analyzed quantitative sales data and market trends to identify business opportunities, develop visual merchandising action plans, and drive sell-through to maximize inventory/ownership.

• Boosted efficiency in executing visual design concept presentations in alignment with seasonal floor sets by setting priorities and establishing procedures to effectively manage multiple projects congruently.

• Earned 2011 Top Stylist Award | Honorable Mention, Company-wide F21 Style Star Competition | Most-Goal Oriented Visual Merchandiser

Regional Merchandise Coordinator

Silver Jeans Co. | Dallas, TX

2011

• Coached and inspired teams across 500+ specialty and department store accounts to deliver a consistent and compelling customer experience supporting the company’s rebranding initiative.

• Heightened brand presence in the Midwest and Mid-South by conducting store visits to address visual merchandising execution, interpretation, and development opportunities.

• Empowered leadership by developing tools and resources to analyze data and make sound merchandising decisions based on business needs, resulting in amplified sales and improved customer experience.

Field Merchandise Coordinator

Winston Retail | Austin, TX

2009

• Maximized sales of major brands such as Nike, Dockers, Converse, Ralph Lauren, Luxottica, and Under Armour in assigned doors by ensuring their product is presented in the best locations and merchandised according to guidelines.

• Visited individual stores like Macy’s, Dillard’s, Kohl’s, and Sports Authority within the region to provide in-store leadership training on how to consistently interpret visual communications/directives and create strong visual presentations that meet their business needs.

• Played a key role in helping businesses in the Austin area grow from 4 brands to 14 in just 3 months.

• Built partnerships with key retailers, leveraging strong relationships to negotiate retail selling space on behalf of the brand.

Merchandise Manager & Buyer

Anatomy of Style | St. Louis, MO

2008-2009

• Developed an e-commerce website and storefront to promote shopping services based on the shape and style of each client.

• Transitioned the company from a private image consulting business into a specialty brick-and-mortar boutique with a storefront in just six months.

• Planned floor layout, designed fixtures, and incorporated visual elements/collateral while adhering to strict budget guidelines.

• Cultivated strong client relationships through image consulting, promotional events, and networking opportunities.

• Formulated a buying plan after analyzing business sales, client feedback, inventory levels, and fashion trends.